An Interview With Nibble & Nosh - Gourmet Dog Treats


We all know dogs love food and as pet parents we like to give them the best quality treats, that's why we selected Nibble & Nosh to become part of our stellar line up of brands and we wanted to get to know them a little more

Can you tell us about Nibble & Nosh and what inspired your brand?
Nibble and Nosh was created to bring your pampered pooch the highest quality treats, nothing nasty and super tasty. 100% natural ingredients, choice cuts, wheat free and low in calories, perfect for guilt free treating.

Nibble and Nosh launched at the end of April 2020,so we are nearly a year old.

And is the creation of me Julie Woodard and Bill Sainsbury my fiancée, currently behind the camera to meet the demands of a very pampered cockerpoo by the name of Poppy. Finding a selection of the highest quality treats became our mission.

Our branding developed over a number of months, I think at one stage we had Nibbly bits 4 dogs, which just didn’t sound right and we worked with a great guy called Tim Maulden from Virtue design and he pulled our random thought together. The colours are very similar to Fortnum & Mason giving that sense of quality and trust, but bringing in a fun and playful element in the name, which has raised a few eyebrows, which I think is fabulous, if a company can get you to smile, even before you buy and try our fantastic product, we are getting somewhere.

luxury dog treats

How do you source and ensure the quality of your ingredients?

We are DEFRA and trading standard approved and our treats have been independently analysed to ensure the highest quality

What are the biggest influences for you and your products?
The Quality of our treats is key to Nibble and Nosh as this gives us happy healthy pooches. Having working in online retail for 20 years (yes I as there at the beginning) its imperative that online line business has people behind it that really care for their customers and the product, they are not just grey figures replying to emails, that there is a personal touch and connection with a real human. Online shopping while easy, convenient should also be still about customer care and service.

Can you tell us more about your charity work?
Giving something back was fundamental to how Nibble and Nosh was set up, and we give a % from each box to a range of dog charities and we have also widened this to help with donations and raffle prizes that way we can help a much wider range of small dog charities around the country that are do the most amazing work. 

What would you say is your favourite product/s in your range?
Chief tester Poppy is rather fond of the chicken Sushi and the duck jerky.

luxury puppy treats
Can you tell us about your dogs
Let me introduce you to Poppy, who is 5 ½ and by anyones standards is a proper diva! Never camera shy, often stroppy and usually gets her own way. Incredibly fussy, taking her to a pub can often be embarrassing when she turns her nose up at anything offered. And I love her to death!
What is your favourite activity to do with your dogs?
Love dog walks, especially if Poppy can get off the lead and have good run around and we are so lucky living in beautiful Suffolk we have loads of great walks and in nicer times, a pub lunch at the end of a long walk is just great
Can you describe Nibble & Nosh in three words?

Quality, caring, Dog-love

We hope that you have enjoyed getting to know one of our brands at Aurora Pets! You can see their luxury gourmet dog treat collection now on our website by clicking this link - Nibble & Nosh


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