Size Guide

Dogs come in varying physiques and sizes. Even within individual breeds, there are many differences in size. No standard sizing currently exists within the pet industry. Each designer has their own size range for collections and products. The following are guidelines only.

Please ensure you measure your dog accurately the shipping costs of exchanged items will be charged to you unless they are damaged or defected if you need any help, advice or assistance please contact us.


Neckwear and apparel is sized according to the actual measurements of the garment, so unless specified otherwise in the listing, be sure to allow a bit of extra space for comfort. If any of your measurements are toward the larger end of the size range, you may want to choose the next size up. Also for heavy coated dogs, a larger size may be required, especially in the cold seasons when their coat tends to be thicker. Please measure carefully before purchasing and contact us if you have any questions about fit. All of our goods are measured in centimetres (cm). Unless otherwise noted, the measurements on all our dog coat listings refer to the back measurement.

The three basic measurements of a dog’s body are BACK, CHEST and NECK.

BACK measurement is the length of your dog’s back. Measure along the top of the spine from the high part of the back between the shoulders, where the neck joins the body, to the base of the tail where the tail joins the body.

CHEST measurement is taken all the way around the biggest part of your dog’s ribcage. Measure just behind the shoulders down and around just behind the front legs and back up to the starting point.

NECK measurement is taken at the place where your dog’s collar would naturally rest. You need to ensure you measure a complete circle around the animal’s neck. We recommend you do this at least twice to get an accurate measurement. Additionally, you can also use a soft tape measure to measure the inner circumference of your dog’s existing collar (when done up at the size he/she usually wears it at) but this should only be used as a secondary sizing measurement. Between these two methods you should be able to determine the correct measurement in centimetres.

Do not measure the length of your dog’s old collar to determine your dog’s neck size as this is not an accurate way to measure your dog’s actual neck circumference. Please also avoid relying upon measuring your dog’s old collar by laying it out flat, as this also does not accurately determine the size required when a collar is worn around a dog’s neck.